I’ve been working since I was eight years old. Not because I had to—but because I wanted to. I was raised in the heartbeat of a small family business, where everyone had a role and no one waited to be asked. While other kids were watching Saturday morning cartoons, I was rolling silverware and wiping down tables in my dad’s restaurant. I didn’t know it at the time, but I was building one of the most important skills a person can have: work ethic.
My great-grandfather, grandfather, dad, and now my brother have all carried the torch of small business ownership. My dad—77 years young—still goes to work every day, not because he has to, but because he wants to. It’s in our blood. And though I’ve spent time in the corporate world, I’ve always found my way back to working for myself, building things from the ground up, and helping others do the same.
My first real taste of sales came at 19. I was handed a truck full of flowers and told to go sell to local flower shops. No script. No blueprint. Just me, a truck, and a mission. I approached every shop with curiosity, connection, and service. A year later, I was the top sales rep. At 23, I opened my own insurance agency. I hired coaches, soaked up every seminar, and built a business that served people, not just policies.
Sales is still one of my great loves—but not the slimy, manipulative version. I teach people to sell in a way that aligns with who they are. If it feels good to do and it works, we double down on it. If it feels off or isn’t getting results, we rewrite the playbook.
There was a time when I wore my 70-hour workweeks like a badge of honor. But burnout isn’t a rite of passage—it’s a warning sign. I had to learn the difference between hustle and health. Between building a business and becoming a slave to it.
Now, I help my clients work smarter. We set up systems that make success sustainable. We create sales strategies that don’t depend on brute force. We establish recruiting and onboarding processes that make team growth smooth, not chaotic. Because the truth is: people don’t fail—systems do. And when the right systems are in place, leaders can lead, teams can thrive, and businesses can scale.
Today, I coach entrepreneurs, sales professionals, and leaders around the world. I’ve launched a new course, published my first book Confessions of a Coach, and continue to speak at conferences and events nationwide. I'm obsessed with showing people that success doesn’t have to come at the cost of your peace, your values, or your family time.
And yes, I still do a happy dance almost every day.
Want to build something that lasts? Start with this:
Business ownership is hard. It’s also one of the most rewarding things you’ll ever do. I’m here to make it a little easier—and a lot more fulfilling.
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