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How to Start Your Own Mastermind Course

By Heather Ferrari on October 9, 2025

If you've ever had the feeling that your brilliance gets diluted in big crowds, or that you crave deeper conversations beyond surface-level networking events, let me introduce you to your next power move: starting your own mastermind group.

No, not a Facebook group with a trendy name.

I'm talking about a curated, consistent, strategic container where real transformation happens—where you, as the host and facilitator, create an environment for high-level growth, accountability, and collaboration.

Welcome to the world of the mastermind.

Why Masterminds Work (and Why You Should Be Running One)

Napoleon Hill first introduced the concept in Think and Grow Rich as a "coordination of knowledge and effort" in the spirit of harmony. Fast forward a few decades, and masterminds have become one of the most potent tools for entrepreneurs, business owners, and leaders who want consistent growth without isolation.

Here’s what makes masterminds powerful:

  • Shared Brainpower: Every session becomes a think tank.
  • Accountability on Steroids: You don't just say you'll do something—you follow through.
  • Connection, Not Competition: Real relationships replace empty transactions.
  • Community-Driven Learning: It’s not all on you to be the expert. Your group teaches each other.

As a coach, speaker, or business leader, running your own mastermind isn’t just a service—it’s a strategy. A strategy that boosts your authority, provides recurring revenue, and builds a tribe of ride-or-die supporters.

The Five Phases of Building a Mastermind Course

Let’s walk through what it takes to build a mastermind that doesn’t flop—one that fills seats, fuels results, and fulfills you.

1. Clarify the Purpose and Promise

Before you post anything online, you need clarity on two things:

  • Who is this for? Be specific. Mid-level managers in healthcare? Women-owned businesses ready to scale?
  • What is the transformation? What will they walk away with after 12 weeks? Better systems? Leadership confidence? A mapped-out growth plan?

Pro tip: Vague groups die fast. Specificity sells.

2. Choose Your Format

Do you want a high-ticket, intimate 6-person Zoom series or a local, in-person monthly meet-up with 15 business owners and catered lunch?

Key questions to answer:

  • Virtual or in-person?
  • How long is the commitment? (6 weeks, 12 weeks, ongoing?)
  • Are YOU coaching, or just facilitating?
  • Will there be guest speakers or hot seats?

Structure creates safety—don’t wing this.

3. Price It Right (And Own the Value)

You’re not charging for "meetings." You’re charging for transformation, access, and elevation.

Things to factor into pricing:

  • Length of program
  • Your time (including prep and follow-up)
  • Bonuses (recordings, templates, 1:1s)
  • Value of the outcomes

Don’t be afraid to charge well for high value. Remember: If it stretches them, they show up.

4. Curate the Right People

Here’s where most masterminds crash: the wrong people in the room.

You’re the gatekeeper.

  • Interview participants if needed.
  • Set standards for behavior, contribution, and confidentiality.
  • Don’t chase warm bodies. Protect the vibe.

If you do this right, they will thank you for your curation.

5. Deliver the Experience Like a Boss

This is where you shine. You facilitate, coach, redirect, spark ideas, and hold the space for brilliance.

Create rituals:

  • A kickoff call
  • Weekly themes
  • Shared wins
  • A graduation celebration

Your energy sets the tone. If you’re energized, prepared, and consistent, your group will reflect that.

FAQs from My Own Mastermind Launches

Q: Should I start small?
Yes. Start with 4-6 people and make it amazing. Then scale.

Q: What if I don’t feel "expert" enough?
You don’t need to be the smartest. You need to be the one who organizes, leads, and keeps the room aligned.

Q: Can I run one while working full-time?
Absolutely. Many leaders run early morning, lunch-hour, or evening groups. You don’t need 20 hours a week.

Q: Do I need a course platform?
No. You can run your mastermind from Zoom + Google Docs + a private Facebook group. Tech shouldn’t be the barrier.

Final Thoughts: You’re More Ready Than You Think

Your story. Your style. Your scars. Your systems. They matter.

Starting a mastermind isn’t about having it all figured out. It’s about showing up for others in a consistent, intentional, powerful way. It’s about building something that gets your people real wins and creates a ripple effect beyond the Zoom screen.

This is your sign. Start drafting your offer. Invite a few powerful people. Pick a date. And start leading.

Your room is waiting.

Want help building your own mastermind?
Heather Ferrari & Co. offers private coaching, templates, launch strategy, and fill-the-room tactics to help you build a sold-out mastermind that actually delivers. Let’s create it together.

Book a Strategy Session Here

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