Don’t Wait for the Ball to Drop: Start Now.

Hey Friends,

As the twinkle lights dim and the leftover cookies somehow keep disappearing, I wanted to take a moment to say: THANK YOU!.

2025 was a wild, beautiful ride. I launched my book (Confessions of a Coach—still not over it), spoke on stages and podcasts across the country, and watched a vision I held in my heart become reality. I’m beyond grateful—for every client, reader, friend, and colleague who’s been part of this chapter.

And let me tell you something: God is good. Every open door, every answered prayer, every challenge that became growth—He’s in all of it. 

But let’s talk about this week.

You know the one.
The weird space between Christmas and New Year’s where time isn’t real, leftovers are a food group, and you keep forgetting what day it is.

Too many people treat this week like a throwaway.

But here’s the thing:

Yep. That one.

So let’s not wait for a Monday. Or January. Or a perfect plan.
Let’s start now. Small. Messy. Imperfect. But moving.

3 Things You Can Do This Week: 

1. Start Small. Start Now.

You don’t need a full plan. You need a first step.

Consistency isn’t built in January—it’s built today.

2. Reverse Engineer Your Goals

If you want to make $250K next year, don’t just write the number on a vision board and hope the universe delivers. Break it down:

Same goes for health, business growth, writing a book, you name it.
Think big. Then zoom in.
Quarter → Month → Week → Day.

3. Track What Actually Moves the Needle

Instead of obsessing over the end goal (like losing 25 pounds), track the daily behaviors that get you there:

Those small wins?
They build confidence, momentum, and yes—results.

Remember, you don’t rise to your goals—you fall to your systems. So build ones that work.

Want Help Getting Clear? Join Me Jan 22.

If you’re serious about making 2026 your year of focus, growth, and real momentum—join me January 22, 2026 for my Vision & Goals Workshop.

👉 Click here to register: https://Levelup2026Vision.eventbrite.com

In Closing

I’m so thankful for you.
I’m excited for what’s ahead.
And I’m praying blessings over you and your family as we close out this year.

Let 2026 be the year you stop waiting and start becoming.
Not because you flipped a calendar…
But because you decided, every day, to show up and win small.Let’s go.
—Heather 💛

Don’t Wait for the Ball to Drop: Start Now.

Hey Friends,

As the twinkle lights dim and the leftover cookies somehow keep disappearing, I wanted to take a moment to say: THANK YOU!.

2025 was a wild, beautiful ride. I launched my book (Confessions of a Coach—still not over it), spoke on stages and podcasts across the country, and watched a vision I held in my heart become reality. I’m beyond grateful—for every client, reader, friend, and colleague who’s been part of this chapter.

And let me tell you something: God is good. Every open door, every answered prayer, every challenge that became growth—He’s in all of it. 

But let’s talk about this week.

You know the one.
The weird space between Christmas and New Year’s where time isn’t real, leftovers are a food group, and you keep forgetting what day it is.

Too many people treat this week like a throwaway.

But here’s the thing:

Yep. That one.

So let’s not wait for a Monday. Or January. Or a perfect plan.
Let’s start now. Small. Messy. Imperfect. But moving.

3 Things You Can Do This Week: 

1. Start Small. Start Now.

You don’t need a full plan. You need a first step.

Consistency isn’t built in January—it’s built today.

2. Reverse Engineer Your Goals

If you want to make $250K next year, don’t just write the number on a vision board and hope the universe delivers. Break it down:

Same goes for health, business growth, writing a book, you name it.
Think big. Then zoom in.
Quarter → Month → Week → Day.

3. Track What Actually Moves the Needle

Instead of obsessing over the end goal (like losing 25 pounds), track the daily behaviors that get you there:

Those small wins?
They build confidence, momentum, and yes—results.

Remember, you don’t rise to your goals—you fall to your systems. So build ones that work.

Want Help Getting Clear? Join Me Jan 22.

If you’re serious about making 2026 your year of focus, growth, and real momentum—join me January 22, 2026 for my Vision & Goals Workshop.

👉 Click here to register: https://Levelup2026Vision.eventbrite.com

In Closing

I’m so thankful for you.
I’m excited for what’s ahead.
And I’m praying blessings over you and your family as we close out this year.

Let 2026 be the year you stop waiting and start becoming.
Not because you flipped a calendar…
But because you decided, every day, to show up and win small.Let’s go.
—Heather 💛

Top 10 Touches to Retain Clients for Life

By Heather Ferrari

Here’s the thing: getting a client is hard work. Keeping them? That’s the gold standard. Retention doesn’t happen by accident. It happens by design. And if you want a business that doesn’t just survive but thrives year over year, then you need a client retention strategy that goes beyond the occasional thank-you email or holiday card. You need intentional, authentic, and strategic touches that show your clients you’re in this for the long haul.

So let’s break it down: here are the top 10 client retention touches I teach my coaching clients—from real estate pros to loan officers to powerhouse entrepreneurs who know that loyalty is the new luxury.

1. The Welcome Experience

First impressions matter. Start your relationship off right with a memorable onboarding experience. This could include:

This touch sets the tone for everything that follows.

2. Check-Ins That Aren’t About the Sale

Most businesses only call when they want something. You stand out when you check in without a pitch. Call or message just to ask, “How’s business?” or, “What’s something you’re working on right now?”

These personal, unprompted conversations build trust faster than any promo email.

3. Quarterly Reviews or Progress Checkpoints

Clients want to know they’re growing. Schedule quarterly calls or check-ins to:

Even if you’re not in a service that requires regular updates, do it anyway. This shows you care about their results.

4. Client-Only Education or Perks

Your clients should feel like insiders. Offer:

This adds value without a price tag and creates a community around your brand.

5. Client Appreciation Events

Whether it’s virtual or in-person, host something just for them. A wine tasting, business brunch, or private coaching Q&A. You don’t need hundreds of attendees—you just need meaningful moments that deepen the relationship.

6. Surprise and Delight Moments

Everyone expects a holiday card. But what about a birthday message? Or sending coffee on a Monday just because? Surprise touches create emotional stickiness. It tells them: you’re not just a transaction—you’re a relationship.

7. Social Shoutouts & Referrals

Tag your clients when they’re crushing it. Share their wins. Write a LinkedIn endorsement. It takes five minutes, and it makes them feel seen. Plus, it positions you as a connector, not just a coach or service provider.

8. Ask for Feedback (and Mean It)

Not just testimonials—real feedback. Ask questions like:

Then, act on it. Clients remember when they see their voice reflected in your business.

9. Anniversary Touches

Celebrate how long you’ve worked together. Whether it’s 6 months or 6 years, send a note, gift, or even a meme that says, “We’ve come a long way.” Loyalty goes both ways—and acknowledging it makes people want to stick around longer.

10. Be a Human, Not a Hustler

The best retention strategy? Don’t treat clients like a quota. Be human. Show up consistently. Celebrate their wins. Acknowledge their losses. Send funny reels. Invite them to your events. Ask about their dog.

Business is personal. Make it feel that way.

Final Word: Loyalty Is Earned, Not Assumed

Retention isn’t a spreadsheet stat—it’s an experience. Every touchpoint is a chance to deepen trust or lose it. If you want clients for life, you have to show up like a partner, not just a provider.

Implement just 3 of these touches, and you’ll see an uptick in referrals, renewals, and raving fans. Implement all 10, and you’ll build a business with clients who never want to leave.Looking to build this into your systems and scale your client experience?
Let’s talk. Book a strategy session at www.heatherferrari.com.

Customers Aren't Leaving Because of Price—It's Your Service

Let’s get something straight: price might get someone in the door, but service is what keeps them inside. And if you're losing clients faster than you can pitch your next offer, it might not be your price tag that's the problem.

As a business and leadership coach who’s helped hundreds of entrepreneurs and sales professionals grow their revenue without selling their souls, I’ve seen it firsthand. People think it's price. They say it's price. But what they feel? That’s all about how you made them feel.

The Myth of Price

Raise your hand if you've ever heard this line: "I just found a better deal." Truth bomb? That’s often code for: "I didn’t feel like you saw me, valued me, or cared about my outcome."

We live in a world where people pay $7 for coffee, $40 for candles, and fly across the country to hear someone speak for $500 a seat. Price is relative. Value is emotional. Your job as a business owner or leader is to create experiences that justify the price—and then some.

Service Is Your Differentiator

We talk a lot about branding and social media and offers, but if you’re not delivering top-tier service—consistently—you’re just a pretty package with no substance. Great service is what builds trust, breeds loyalty, and turns your customers into walking billboards.

What does great service actually look like?

This isn't about being perfect. It's about being present, being accountable, and being excellent.

Heather’s 5-Point Service Audit

Here’s a quick gut-check I use with my clients to figure out where their service might be breaking down:

  1. Response Time: Are you the last to respond? Or the one your clients know they can count on?
  2. Onboarding: Do your new clients feel confident and excited or confused and abandoned?
  3. Follow-Up System: Do you have one, or are you winging it each time?
  4. Issue Resolution: Do you solve problems quickly or sweep them under the rug?
  5. Offboarding/Retention: Do you thank clients and invite them to work with you again, or do they leave with a digital shrug?

When we fix just one of these, we often see retention increase dramatically. Fix three? Game-changer.

The Cost of Poor Service

Here’s what happens when service breaks down:

It's not just a customer problem. It's a culture problem. And left unchecked, it’ll sink even the most brilliant offers.

What to Do Instead

Want to raise your prices and keep your clients? Fix your service.

Heather's Hot Tip

Service is not something you have to do. It’s something you get to do. It's your chance to turn a transaction into transformation.

The businesses that will win in the next 10 years aren't the cheapest—they're the ones who care the most. And if you want to charge premium prices? Deliver a premium experience.

Your price isn’t the problem.

Your service is the opportunity.

Let’s fix that.

Want help designing a client experience that blows your competition out of the water? Book a 1:1 coaching session with Heather or explore our Self-Starter Series on building scalable, service-based systems that actually work.

Time Management That Actually Works: The Heather Ferrari Way

Time. The one thing we all wish we had more of and the one thing we waste faster than our third cup of coffee by 10am. If you’re reading this, you’re probably wearing seventeen hats (leader, parent, visionary, fire-putter-outer, dream chaser). You’re also probably asking yourself: “How do I get it all done without losing my mind or missing my daughter’s volleyball game...again?”

Friend, it’s time to stop wearing burnout like a badge of honor. I’m going to show you how to manage your time in a way that actually makes room for what matters—and still gets the job done.

The Myth of Balance

Let’s kill the myth that time management is about perfect balance. It’s not. You’re not a teeter-totter, you’re a person with a mission. True time mastery is about aligning your time with your priorities. What gets scheduled gets done. What doesn’t? Lives rent-free in your guilt.

Why Most Time Management Fails (And How to Fix It)

  1. Too vague. "Get more organized" is not a time management plan. It's a wish.
  2. Reactive mode. If you're spending your days putting out fires, you’re not building anything—you’re surviving.
  3. No systems. If you’re relying on memory or 43 post-it notes, you’re sabotaging yourself.

Fix: You need a system that is repeatable, visual, and tailored to your energy levels—not someone else’s Pinterest-perfect planner.

Step One: Rocks, Pebbles, Sand

This is my ride-or-die framework from Stephen Covey. Visualize your week like a jar:

Put the rocks in first or the sand will eat your week.

Step Two: Create Your Time-Blocked Week

Here’s a formula I teach my 1:1 clients:

Tools I love: Google Calendar, Calendly, Notion, paper planner with a highlighter. Color code it if you want to see where your time is actually going.

Step Three: Audit & Adjust

Every Sunday, I do a 15-minute audit:

The goal isn’t perfection. It’s alignment.

The Time Lies You Need to Stop Believing

Bonus Tip: Energy Management > Time Management

If you’re drained by 2pm, don’t schedule your most important work then. Match your hardest work with your peak energy. Time is the container. Energy is the fuel.

Final Thoughts: Time Freedom Is Leadership

Managing your time well isn’t about squeezing in more. It’s about making space to breathe, to think, to lead like the powerful human you are.

Your team doesn’t need a frazzled, reactive boss. They need a grounded, intentional leader.

Your family doesn’t need your leftovers. They need your presence.

Your dream doesn’t need your burnout. It needs your discipline.

So here’s your challenge: this week, block your rocks. Audit your calendar. Say no with love. Protect the space that builds your legacy.

You can do this. Let’s reclaim your time—one rock at a time.

Want help building your custom schedule, energy audit, or CEO calendar? Let’s connect. I coach high-achievers like you who are ready to lead without the chaos.

Book a Call with Heather

Let’s make space for what matters. Your time deserves a plan.

How to Start Your Own Mastermind Course

If you've ever had the feeling that your brilliance gets diluted in big crowds, or that you crave deeper conversations beyond surface-level networking events, let me introduce you to your next power move: starting your own mastermind group.

No, not a Facebook group with a trendy name.

I'm talking about a curated, consistent, strategic container where real transformation happens—where you, as the host and facilitator, create an environment for high-level growth, accountability, and collaboration.

Welcome to the world of the mastermind.

Why Masterminds Work (and Why You Should Be Running One)

Napoleon Hill first introduced the concept in Think and Grow Rich as a "coordination of knowledge and effort" in the spirit of harmony. Fast forward a few decades, and masterminds have become one of the most potent tools for entrepreneurs, business owners, and leaders who want consistent growth without isolation.

Here’s what makes masterminds powerful:

As a coach, speaker, or business leader, running your own mastermind isn’t just a service—it’s a strategy. A strategy that boosts your authority, provides recurring revenue, and builds a tribe of ride-or-die supporters.

The Five Phases of Building a Mastermind Course

Let’s walk through what it takes to build a mastermind that doesn’t flop—one that fills seats, fuels results, and fulfills you.

1. Clarify the Purpose and Promise

Before you post anything online, you need clarity on two things:

Pro tip: Vague groups die fast. Specificity sells.

2. Choose Your Format

Do you want a high-ticket, intimate 6-person Zoom series or a local, in-person monthly meet-up with 15 business owners and catered lunch?

Key questions to answer:

Structure creates safety—don’t wing this.

3. Price It Right (And Own the Value)

You’re not charging for "meetings." You’re charging for transformation, access, and elevation.

Things to factor into pricing:

Don’t be afraid to charge well for high value. Remember: If it stretches them, they show up.

4. Curate the Right People

Here’s where most masterminds crash: the wrong people in the room.

You’re the gatekeeper.

If you do this right, they will thank you for your curation.

5. Deliver the Experience Like a Boss

This is where you shine. You facilitate, coach, redirect, spark ideas, and hold the space for brilliance.

Create rituals:

Your energy sets the tone. If you’re energized, prepared, and consistent, your group will reflect that.

FAQs from My Own Mastermind Launches

Q: Should I start small?
 Yes. Start with 4-6 people and make it amazing. Then scale.

Q: What if I don’t feel "expert" enough?
 You don’t need to be the smartest. You need to be the one who organizes, leads, and keeps the room aligned.

Q: Can I run one while working full-time?
 Absolutely. Many leaders run early morning, lunch-hour, or evening groups. You don’t need 20 hours a week.

Q: Do I need a course platform?
 No. You can run your mastermind from Zoom + Google Docs + a private Facebook group. Tech shouldn’t be the barrier.

Final Thoughts: You’re More Ready Than You Think

Your story. Your style. Your scars. Your systems. They matter.

Starting a mastermind isn’t about having it all figured out. It’s about showing up for others in a consistent, intentional, powerful way. It’s about building something that gets your people real wins and creates a ripple effect beyond the Zoom screen.

This is your sign. Start drafting your offer. Invite a few powerful people. Pick a date. And start leading.

Your room is waiting.

Want help building your own mastermind?
 Heather Ferrari & Co. offers private coaching, templates, launch strategy, and fill-the-room tactics to help you build a sold-out mastermind that actually delivers. Let’s create it together.

Book a Strategy Session Here

Top 10 Things to Ask Your Coach

Your Guide to Getting the Most Out of a Coaching Relationship

If you've decided to hire a coach, congratulations. You're already in rare air. Most people stay stuck where they are because they never ask for help. But if you're ready to invest in coaching, the next step is knowing what to ask.

Coaching isn't about hand-holding. It's about unlocking new levels. As a business and leadership coach who’s sat across from hundreds of high-performers, I can tell you: The questions you bring to the table matter just as much as the goals you bring.

Let’s break down the top 10 questions you should ask your coach to maximize your results, build a true partnership, and ensure your time and money are well spent.

1. How Do You Measure Success?

You want a coach who isn’t just going to talk in circles. You want results. This question helps you understand if your coach is outcome-driven and whether they’ll hold you accountable. You’ll also get a peek into how they define progress: Is it mindset? Revenue? Team culture? All of the above?

Heather’s POV: If your coach can’t tell you how they measure success, that’s your first red flag. Clarity here sets the tone for the entire relationship.

2. What’s Your Background in What I Do?

Some coaches are generalists. Others (like me) have sat in the sales seat, built the business, and lived through the chaos. Ask your coach what experience they have in your industry or role. You don’t need an exact match, but you do need someone who gets your world.

3. What Happens When I Hit a Wall?

Spoiler alert: You will hit a wall. It might be mindset, burnout, hiring, or a plateau in your business. Ask your coach how they handle it. Do they have tools? Do they challenge you? Will they pivot with you or keep repeating the same script?

Heather’s POV: Real coaching means adapting, not just following a one-size-fits-all playbook.

4. How Do You Help Me Make My Own Decisions?

A good coach doesn’t tell you what to do. They help you see clearly so you can decide. The goal is to grow your confidence, not your dependence. Ask how your coach will help you sharpen your decision-making muscle.

5. What’s Your Approach to Accountability?

Coaches are not babysitters. But they are powerful accountability partners. Will they follow up on your goals? Do they use tools or trackers? Will they call you out when you’re playing small? You need to know this upfront.

Heather’s POV: If you don’t want to be challenged, you don’t want a coach. You want a cheerleader.

6. How Will You Push Me Outside My Comfort Zone?

Growth doesn’t live in comfort. Ask your coach how they’ll stretch you. Will they have you role-play? Track numbers? Speak in front of your team? Build something you’ve been avoiding?

You don’t hire a coach to feel safe. You hire one to get somewhere you’ve never been.

7. What Happens If I Fall Off Track?

Business is messy. Life is messy. A great coach builds grace and grit into the process. You want to know if they’ll adjust your plan, reset expectations, or help you re-center. This is especially important if you’re juggling multiple roles or hitting a rough patch.

8. What Systems or Tools Do You Bring to the Table?

Great coaches come with more than good vibes. They bring frameworks. Systems. Checklists. Templates. This is especially important for entrepreneurs or sales professionals who need structure to scale.

Heather’s POV: My clients don’t just get calls. They get systems, trackers, templates, and a battle-tested roadmap.

9. Can You Help Me Balance My Personal and Professional Life?

You’re not a robot. You’re a whole human with a life outside of business. If your coach only cares about numbers and ignores your health, relationships, or mental bandwidth, that’s a problem. Ask how they support you as a whole person.

10. What’s Your Coaching Style?

Some coaches are gentle. Others are direct. Some are high-energy. Others are methodical. Neither is wrong, but you need a style that motivates you—not frustrates you.

Ask them: Are you going to listen first, or dive in with strategy? Do you give homework? Are you more supportive or more challenging?

Heather’s POV: My clients know I’m direct—but always with heart. I’m here to call you up, not call you out.

Final Word: Coaching Is a Two-Way Street

Hiring a coach is a bold move. But it’s also one of the smartest ways to shorten the learning curve, build momentum, and design a business that actually feels good to run.

But coaching is not a magic pill. It’s a partnership. And the best partnerships start with powerful questions.

So whether you’re new to coaching or ready for your next level—bring the questions

Why Coaching? The Truth About Growth That Nobody Talks About

You can hustle harder, read all the books, and watch every motivational reel that graces your feed, but here’s the raw truth:

You can’t grow into the leader, the business owner, or the version of yourself you’re meant to be—alone.

And that, my friend, is why coaching exists.

As a leadership and business coach, speaker, and the unapologetic truth-teller behind the brand Heather Ferrari & Co., I’m here to peel back the curtain on coaching—what it really is, why it works, and why the most successful people in the world swear by it.

The Myth of Self-Made

Let’s shatter a myth together: nobody is truly "self-made."

Every thriving entrepreneur, every confident leader, every six-figure sales professional you admire? They have help. They have mentors, advisors, peers, masterminds—and yes, coaches.

If you’ve ever felt stuck despite working your tail off, or hit a ceiling in your income or leadership style, you’re not broken. You’re just doing it in a vacuum.

Coaching fills that vacuum with real strategy, real feedback, and real accountability.

So, What Is Coaching, Really?

Coaching isn’t therapy. It’s not a hype session or a magic wand. It’s not even consulting.

Coaching is a collaborative, forward-moving relationship.

It meets you where you are, aligns your goals with your values, challenges the stories holding you back, and equips you with systems, tools, and mindset shifts to move the needle in your business and life.

A great coach doesn’t give you all the answers—they ask you the right questions to draw them out of you.

But a coach like me? I’ll also hand you the roadmap, call you on your BS, and teach you how to lead like a human, not a robot.

Why Coaching Works (When Nothing Else Does)

Here’s why coaching actually sticks:

  1. It’s Personalized
     Not a one-size-fits-all, cookie-cutter YouTube tutorial. Coaching is built around you.
  2. It Creates Clarity
     You can’t take action on vague ideas. Coaching helps distill your vision, priorities, and next steps into a crystal-clear plan.
  3. It Holds You Accountable
     Good intentions don’t pay the bills. You need someone who will follow up and follow through with you.
  4. It Reveals Blind Spots
     You can’t fix what you don’t see. Coaches help uncover patterns, habits, and beliefs that are sabotaging your success.
  5. It Accelerates Growth
     Coaching doesn’t replace hard work, it compounds it. You move faster because you’re moving smarter.

Who Coaching Is For (And Who It’s Not)

Let’s be clear: Coaching is for action-takers, not excuse-makers.

My clients are already successful—but they know there’s more. More peace, more profit, more purpose. They want better systems, better leadership, and better balance.

If you’re looking for a babysitter or someone to do the work for you, I’m not your girl.

But if you’re ready to:

Then welcome to the table.

What Coaching Looks Like in Real Life

Let’s ditch the fluff.

Coaching, in my world, looks like Zoom calls with a strategy roadmap, check-ins when you need an SOS plan, weekly implementation targets, and real-time feedback when your team (or your mindset) goes sideways.

It looks like:

It’s gritty. It’s tactical. It’s rooted in your values and your vision.

And it works.

But Heather, Isn’t Coaching Expensive?

Not growing is more expensive.

Hiring the wrong person? Expensive. Churning through clients? Expensive. Staying stuck in hustle mode because you don’t have systems? Really expensive.

Coaching is an investment in velocity, not vanity.

I’ve coached clients into multiple six-figure years, into scaling nationally, into writing books, building teams, leaving toxic leadership patterns behind, and stepping into the confident, decisive business owners they were meant to be.

Not because I’m magic. Because I coach the fire out of people and they do the work.

Final Word: Why Now?

You can wait for the right time. Or you can make this the right time.

The truth is, the longer you wait to get the support you need, the more time you waste spinning in overwhelm or playing small.

Coaching isn’t a luxury. It’s a leadership move.

So ask yourself:

Where do I want to be 12 months from now? And who’s helping me get there?

If you’re ready for coaching that combines bold strategy, real accountability, and no-BS business tools—I’m here.

Let’s get to work.

Ready to take the first step?
Apply for coaching or book a discovery call at www.heatherferrari.com

Follow along on IG @_heatherferrari

Who Is Heather Ferrari? The Story Behind the Coach, Author, and No-BS Growth Guide

You’re Not an Imposter—You’re the Only One Like You

Imposter syndrome loves to sneak into big moments—launches, promotions, stages, and success. But as Heather shared in her recent Bold Journey interview, the antidote isn’t more confidence. It’s more truth.

“I’ve learned to silence imposter syndrome by reminding myself of one simple truth: I’m the only me on the planet.”

That means no one else has Heather’s brain, experiences, or fire—and the same goes for you. Whether it’s coaching, speaking, or publishing a book, Heather shows up knowing her lens is one-of-a-kind. That permission to be fully herself....that’s what moves people and businesses forward.

Who Is Heather, Really?

If you’re new to her world, here’s the quick version: Heather Ferrari is a leadership and business coach, author of Confessions of a Coach, and the creator of a 12-module self-paced program designed for professionals who want to stop spinning and start scaling.

She’s also a speaker, mentor, strategist, and certified pro at helping leaders build businesses they don’t resent by Friday.

“I help entrepreneurs, sales professionals, and team leaders grow revenue, lead with confidence, and build businesses they love—not ones that run them into the ground.”

Her work is rooted in real-life experience—she’s lived burnout, powered through breakdowns, and built back smarter. She doesn’t just talk about the work. She’s done it. And now, she teaches others how to skip the chaos and build the good stuff first.

The Three Things That Changed Everything

When asked what’s shaped her the most, Heather didn’t talk about strategy or algorithms. She pointed to three simple, powerful practices:

  1. Trusting herself – No more outsourcing her gut to the internet.
  2. Staying a student – Books, coaches, mistakes, mentors—she learns from all of them.
  3. Asking for help – Because no one builds anything worth keeping alone.

“I got a coach (and still have one) because even coaches need coaching… The best growth has come when I dropped the perfection act and let myself be a work in progress.”

For those early in their journey, her advice is gold: invest in yourself early and often—and don’t wait until you’re drowning to reach for a life raft.

Who She Works With

Heather’s ideal client isn’t a beginner—it’s someone accomplished, respected, and maybe… a little exhausted. These are high-performers who know how to get results but are tired of doing it the hard way.

They want systems that scale, leadership that aligns, and space to breathe while still building big things. They don’t want fluff. They want fire. And they’re ready to work with a coach who isn’t afraid to challenge them.

“If they’ve read Confessions of a Coach, they probably saw themselves in more than one character—and they’re ready to write a new chapter with better systems, stronger leadership, and more peace in the process.”

Where You’ll Find Her Next

Heather’s ramping up for a big year—with biweekly newsletters, speaking engagements, signings, and a growing digital coaching community. Want in?

Here’s how to stay connected:

Imposter syndrome doesn’t stand a chance when you’re standing in your truth. Want to build with strategy, soul, and support? Let’s work together.

I’m a Better Coach Because of AI

Let’s be clear: I’m still 100% human. But I’m also 100% smarter thanks to AI.

AI hasn’t replaced the coaching process—it’s enhanced it. It’s freed up my time, helped me spot patterns faster, and allowed me to show up more prepared and more present in every session.

How AI Makes Me a Sharper Coach:

But What AI Can’t Do:

I’m still the one bringing the hard questions, the encouragement, and the occasional kick in the pants. But now I do it with better tools in my back pocket.

Call to Action: Curious how AI-backed coaching works in real time? Let’s do a session together → Book here